PFF have lightened the weight of the packaging used for farm yoghurts produced by East Kent Downs-based, Otties by over 65%. The previous packaging has been replaced by a 150gram Desto pot, comprising of a lightweight plastic inlet and lid and a printed card banderole. Desto offers the advantage of significantly reduced plastic content when compared to other formats such as injection moulded packaging, without compromising the pack’s performance. And the inlet and card separate easily for recycling.
Otties began producing a range of yoghurt in 2017, a year in which they also achieved a ‘Highly Commended’ Quality Food Award, for their strawberry flavouring. The yoghurt is a product of milk provided by the farm’s 100 strong dairy herd. The delicious preservative-free range includes apricot, black cherry, hazelnut, lemon, natural, raspberry, rhubarb, and strawberry.
The yoghurts retail in several delicatessens across Kent and are now available in Selfridges Foodhall which is a new and exciting development for the business.
David Guy, Owner and Director of Otties said: “PFF have developed the perfect pack for our yoghurts. The project has completed at an excellent time for the business as we increase production to meet the requirements of a widening number of stockists.”
Helen Laity, a Key Account Manager who headed-up the project at PFF commented: “PFF focused on reducing plastic packaging for Otties and achieving over 65% is a substantial saving. We also wanted to reflect the yoghurt range as a quality and distinctive product that has consumer-facing appeal. It’s a great example of collaborative client, design and production teamwork.”Back to Case Studies