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The PFF Packaging Group has expanded its sales team with the appointment of Key Account and Business Development Executive Chris Welch, who brings nearly 30 years’ experience in sales and food packaging design to the role.
Chris’ appointment further strengthens PFF’s ‘new look’ sales team which earlier this year underwent a major reorganisation to help develop a more focused approach to customers’ needs. As a result of that reorganisation, PFF’s Philip Ball became Key Account Manager (North) with Libby Coe recruited as Key Account Manager (South). Chris will support the site development of major accounts and develop new business in the growing pots market, with all three reporting into Head of Sales Steve Campbell.
“Food packaging – and its design – is playing an increasingly important role in the whole food manufacturing industry,” comments Chris. “Packaging will always have to satisfy certain requirements in terms of sustainability, food safety and in helping to reduce food waste. Design and functionality are also critical factors when it comes to making products stand out amongst their competitors.”
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